Guiding Little Hearts
Overview
Turning a mission into a brand parents could recognise, trust and come home to. Guiding Little Hearts is built on one simple conviction: you don’t have to choose between holding firm boundaries and staying deeply connected to your child.
Founder Megan Brodie built her practice — online courses, group and 1:1 coaching, workshops for educators — on evidence-based, neuroscience-rooted strategies for calmer homes and stronger relationships. What she didn’t yet have was a brand that felt like her.
Solution
It was clear this brand needed to feel less like a clinical parenting resource and more like a warm hand on the shoulder. Megan’s audience — mums raising strong-willed, sensitive or downright explosive little humans — didn’t need more jargon. They needed something conversational, cheerful and encouraging; a brand that felt like a wise, well-read friend rather than an institution. We refined her colour direction into something soft, paired with playful, human typography, and a logomark that tells the story before you’ve read a word — a child mid-daydream.
On the web side, Megan was migrating to a new platform entirely, with two clear priorities: her programs needed to be the hero, and booking needed to be effortless. We rebuilt her site around that principle, with clear pathways into her courses, coaching and workshops, and booking woven in as a natural next step.
The result is a brand and website that finally match the warmth of the work itself — heart-led, resilient, and built to grow alongside every family it reaches.