Who we helped

BOP Industries

BOP Industries is a Brisbane based education company aiming to develop and deliver programs for primary and high school students around the world. BOP works with schools, government and industry to create real, relevant and relatable content for students to get them innovating and developing their 21st-century skills

Why BOP Industries came to us.

The Challenge.

Due to the seasonal nature of school workshops and the long buy-cycle for government and schools, BOP Industries struggled to create high converting campaigns that both introduced more schools to BOP and had a meaningful ROAS. The previous marketing for BOP was primarily targeted at getting the foot in the door type of ads which yielded little to no results.

How we solved it.

The Solution

Pride Marketing developed a Facebook advertising campaign and landing page that translated into tangible results through extensive tracking and a meticulously thought out funnel. The campaigns ads were showcasing a basic BOP product for different fields of study in order to gather interest without too much buy-in. We later served specific retargeting ads depending on their field of interest and showcased BOP to bring warm traffic back to the landing pages.